Designer Paul Rand was a Graphic Designer modernist who was known mostly for his iconic logos. He branded, designed and reduced images into icons, which now is used for many well-known brands for places such as IBM. Over the years whilst working with such companies did it come to realization that his improvement in design was an ongoing process, and he created a various batch of logos and brandings. According to his biography Paul Rand: A brief biography (Paul-Rand.com, 2007) Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC. Rand died of cancer in 1996. So this was an Artist who not only got far himself but took his knowledge and spread throughout the youth having his knowledge of Graphic Design carry on into the future, making the world of design easier to carry on and to excel as well as improve.
Image Available at: http://www.areaofdesign.com/americanicons/rand.htm (Accessed: 21 April 2012)
Paul-Rand.com (2007) Paul Rand: A Brief Biography. Available at: http://www.paul-rand.com/foundation/biography/#.T5mEgJjDbIo (Accessed: 22 April 2012)